Last year, in a blog post about transmedia, I've mentioned Shingeki no Kyojin (Attack on Titan). Few months later, and with constantly growing fan base (especially in Japan and Korea), Subaru decided to create a rather unusual ad for Forester car.
To people, who have no idea what Shingeki no Kyojin is, this short spot that were aired on japanese TV (and we need to remember, they do have a lot of weird ads), can be very confusing and simply stupid. Action of manga takes places in this fantasy world, that have traces of medievil Europe, were for 100 years human kind were hinding behind giant walls from creatures simply known as Titans. With this being said, it's almost impossible to make a piece of video that could promote a modern car and still make sense. Nethertheless, it made fans of this manga extremly happy and possibly let to increased sales of Subaru cars. It also started a various memes and speculation, including making an action feature film (rumors mention 2016 as release date).
Therefore, SnK is a prime example of piece of transmedia that expands in many different directions (and we could understand countless games, anime season, OAV, spin-off mangas).
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